Case Studies

05

Mika Hakkinen & Erebus Motorsport in China

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Erebus Motorsport took its AMG Customer Sports program to Asia at the end of 2013 and utilised the BAM Group to assist.

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Armor All - Russell's Long Road to the GC600

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To leverage car care product manufacturer ARMOR ALL’s major sponsorship of the annual Gold Coast 600 V8 Supercar event among regional drive markets in South-East Queensland, the BAM Group enlisted V8 Supercar star, Russell Ingall to embark on a ‘road trip’

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IRWIN Tools & Lucky 7 Convenience Stores - The Ghan

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BAM Group took IRWIN Racing’s Lee Holdsworth and Lucky 7 Racing’s Tim Slade out of the airport queue and into the knitting circle for the trek to Darwin’s SKYCITY Triple Crown V8 Supercar event in 2012 aboard The Ghan.

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Pirtek - Building an International Communication Model

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Pirtek is an Australian export success story. Beginning as a small Sydney based operation, it grew to become an Australian franchise leader in the area of Fluid Transfer Technology. The company is still family owned and operated until this day.

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Crisis Management - A1 Grand Prix

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The 2009 Gold Coast street race was due to be the beginning of a new era - IndyCar had exited the race after nearly 20 years to concentrate on re-building the Series on American soil and the Gold Coast race organisers had attracted the A1 Grand Prix of Nations from Sydney.

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Armor All

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Armor All has arrived at BAM Group as a client across BAM Media and Speedcafe due to relationships formed during the first two years of the international car care product manufacturer’s involvement in the re-born Gold Coast street race - the Armor All Gold Coast 600.

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Subaru Australia & Chris Atkinson

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At 4pm on December 15, 2005, whilst preparing for its company Christmas Party, the BAM Group was put to the ultimate test: Subaru Australia approached BAM Media to launch its involvement with Chris Atkinson - who they would announce as Australia’s first ever full time World Rally Championship driver.

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Marcos Ambrose and Nascar

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After winning two Australian V8 Supercars Championships, Marcos Ambrose decided to pursue an American NASCAR career.

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Irwin Tools & Cyclone Yasi Survivors

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In February 2011, Cyclone Yasi hit the Far-North Queensland Coast. The small town of Cardwell was almost completely destroyed. IRWIN Tools, recognising that the town no longer had the infrastructure to do the rebuild without help, made the decision to lend a hand.

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Crusty Demons of Dirt

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BAM Group was contracted by Sports and Entertainment Limited (SEL) to publicise the 2001 Crusty Demons Freestyle MX Show that was coming to Australia.

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2001 Australian Open Golf

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The world’s largest sports and entertainment management company, IMG contracted BAM Media to manage media and publicity for the 2001 Australian Open Golf tournament at the Grand Golf Club on the Gold Coast.

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