Red Rooster are a sponsor of the Kelly Racing organisation in the Australian V8 Supercar Championship Series.
On July 10-12, 2009 V8 Supercars raced on the streets of Townsville in North Queensland for the first time.
Red Rooster, in consultation with their Northern Queensland restaurants, decided they wanted to activate some activity around the inaugural event – that decision was only reached three weeks before the event.
BAM Media was contacted regarding the idea and provided with a budget from which a concept could be applied.
A concept was formulated for when Red Rooster, in association with the Townsville Bulletin newspaper and HOT FM radio, would start a search for North Queensland’s first V8 Supercar driver.
WHAT RED ROOSTER HAVE TO SAY:
"The work and management from Brett Murray and BAM Media in relation to our inaugural V8 Supercar event in Townsville was more than impressive. We had approximately 5000 entries in the competition for the go kart and this was over only 4-5days! BAM Media continually went our of their way to look after the Red Rooster brand and had an amazing understanding of all facets of the media associated with the competition and the event. The impact of their efforts on the entire region was evident in both store traffic and sales.
"Just imagine what we can do for next year with several months planning and an on-going relationship with BAM Media,"
- Christine Allen, Franchisee/Director Red Rooster Townsville & Mackay
IN 10 DAYS THE FOLLOWING WAS ACHIEVED:
- Concept created
- Concept delivered to media partners and arrangement developed
- Images shot of team owners Rick and Todd Kelly in branded Red Rooster clothing
- Co-partnerships developed with Arrow karts and the Australian Karting Association
- Artwork for all press advertisements designed and approved
- Artwork for point of entry boxes and in-store posters approved
- Conditions of Entry developed and published
- Final prizes including – trailer, suit, gloves, helmet, race budget – sourced, branded and delivered.
- Entry boxes and posters created and personally delivered by a member of BAM Media staff to all participating restaurants in North Queensland
- Editorial pieces and images arranged for local media
- Radio promotional spots established - interviews with Rick and Todd Kelly implemented
- All entry forms collected after 5pm on July 8 – including regional areas
- Official drawing organised on Thursday July 9
- Images of winner and Rick and Todd Kelly arranged and distributed to media and Red Rooster outlets
- Final delivery of prizes – including personal coaching clinic - to the winner