Teamed with global car-care brand ARMOR ALL, BAM Media has been producing the ARMOR ALL Motorsport Fan Guide annually since 2015.
The inaugural edition was developed as part of BAM’s PR strategy to celebrate and raise awareness of ARMOR ALL’s 10-year sponsorship of the Supercars Championship.
The ‘bible’ for Australian motorsport fans is managed by BAM through every process including data gathering, design, proofreading, printing and distribution.
The fan guide contents include individual track, driver and team profiles as well as technical overviews of Supercars, along with every Australian and major International event on the motorsport calendar, which all totals more than 1000 pieces of statistical information.
With so much detail to display on an A6 page, it’s crucial to create a design that uses the space intelligently while being visually appealing and easy to read.
The finished product is a multi-pronged effort with the BAM team working alongside local printers to make sure the booklet is produced to the highest quality.
The final phase of the project is the distribution of 10,000 ARMOR ALL Motorsport Fan Guides at the opening Supercars Championship event in Adelaide – rain, hail or shine.
Being printed just days before the first race of the year, the Fan Guide is always the most accurate resource guide in the market for fans and media alike.
The booklet is also published online and is regularly updated year-round.