BAM Group connected IRWIN Tools with the devastated town of Cardwell in North Queensland in an effort to provide a positive experience for residents whose livelihoods, homes and possessions were virtually wiped out as a result of Cyclone Yasi in 2011.

Some 120 survivors of the cyclone were met in the town by IRWIN Tools racer Alex Davison and IRWIN Tools Managing Director Nick Pritchard, then bussed to the Townsville 400 Supercars event and hosted in a corporate suite at the circuit.

Donating $4000 worth of tools along with the expense associated with the day at the V8 Supercars, the exercise positioned IRWIN Tools as a community focused business willing to assist those who were doing it tough.

The project illustrated perfectly how each element of the BAM Group can be leveraged against another to produce a seamless program that included logistics, government and community relations, transport, catering, merchandise, legals and insurance.

BAM Vision developed and distributed a Video News Release which received national coverage for everyone involved.

The result of the project was extensive media coverage via national newspapers and television networks, as well as reaching a national and international audience both online and through specialist print publications.

Above all, it resulted in a memorable experience for 120 kids and their family members who were doing it tough through no fault of their own.