Armor All

Armor All is the world’s leading car care brand. Having been invented over 40 years ago, Armor All is the trusted name in car care products not just in Australia but around the world.

The BAM Group built a brand new website for Armor All. A major part of the website was bringing the products to life. The BAM Group was able to do this in association with V8 Supercars identity, Mark Larkham who featured in a number of video clips showing off the entire Armor All range in situ with its usages.

Additionally, the BAM Group has been advising Armor All in Australia on media relations and assisting with brand activations.

“The level of attention we received through the BAM Group as the major sponsor of the Armor All Gold Coast 600 saw our requests exceeded and from a media point of view, delivered exceptional results for our company in many different mediums” said Managing Director of the Armored Auto Group, Paul Blair. “Despite the fact we weren’t a direct client of BAM Group, at every step of the way, the BAM team made us feel a part of something bigger. That is why we’re now on board.”

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Armor All has utilised the BAM Group’s assets in the following ways:

  • Website development and management
  • Corporate video development
  • Marketing Communications
  • Sponsorship Activation
  • Media Relations