Castrol EDGE

Whether on the land, in the air or on water, for over 100 years, Castrol has been at the forefront of lubricant technology globally. Castrol has led the way in technological innovation and has been a leading brand in the world of motorsport with many World Championships, touring car Championships and multiple Land Speed Records.

Castrol has relationships outside motorsport including Cricket, Football, the National Football League, and is the performance partner of the Australian Wallabies Rugby Union team.

In conjunction with the BAM Group, Castrol adapted the software behind its Grand Prix Predictor to the Australian market to create the Castrol EDGE V8 Predictor in 2013.

In 2014, the BAM Group took the lead in developing a new sponsorship ‘hub’ for Castrol. This online resource forms a vital tool in communicating the company’s sponsorship messages while housing all sponsorship related marketing tools for the entire Castrol workforce. The site also doubles as a corporate sector hub where customers have access to event information as well as imagery and video content from corporate functions and sponsored events.

The BAM Group advises on activation programs for Castrol and assists with the implementation and management of these at major events around Australia.

Castrol has utilised BAM Group’s assets in the following ways:

  • Sponsorship Activation
  • Media Relations
  • Social Media development and management
  • On and offline publishing
  • Creative Design and Production
  • Video News Releases
  • Marketing Communications
  • Corporate Hospitality Management
  • Event Management and implementation