Development of Kincrome Racing and Team Kincrome

The BAM Group’s partnership with Kincrome is testimony to our commitment to building long-term relationships over our 30 years in business.

Kincrome is a third generation Australian-owned company which not only has a great brand and products, but a strong culture and commitment to their staff and customers.

Nick Pritchard was appointed as Kincrome CEO in January 2020.

Pritchard’s first introduction to the BAM Group was in 2008 when he was the head of Irwin Tools in Australia and BAM was engaged to activate and promote that company’s Supercars involvement as well as other corporate endeavours both in Australia and internationally.

The result was one of the most successful campaigns undertaken in Supercars history.

In late 2020 Pritchard reached out to BAM for a discussion about Kincrome and what opportunities existed in the market.

Together we identified the opportunity in grassroots Australian motorsport and the first major commitment came as a three-year sponsorship of the Motorsport Australia SXS Championship.

That was soon followed by a new three-year deal with Simon Evans Motorsport and its growing SXS team which included Simon as a driver as well as his championship-winning son Jackson and rookie daughter Eden – the partnership was a perfect fit with Kincrome’s family values.

As part of an evaluation and consequent overhaul of the Kincrome sponsorship assets and existing long and short-term relationships, Team Kincrome was born.

Team Kincrome brings all of Kincrome’s partnerships under one common umbrella where they can benefit from being a part of a BAM-driven Media and PR program which revolves around new website and social media channels.

During this process former full-time Supercars driver Lee Holdsworth was announced as a Kincrome ambassador and as a result became “captain” of Team Kincrome.

The team also includes all Kincrome staff, members of Kincrome’s Blue Bloods loyalty program and new fans who can now sign-up through the new website.

Kincrome has previously had some long-term partnerships in place with motorsport teams and organisations, but they had not been capitalised on.

Team Kincrome now brings Craig Dack Racing, Kenrick Racing, the Maddington Toyota Sprint Car Series, AUSRZR Motorsport and international enduro motorcycle rider Jess Gardiner all under the one professional banner.

There are plans to expand the team as opportunities arise and in the meantime BAM will continue to be the media managers for Kincrome Racing in the Kincrome SXS Championship nationally and the BFGoodrich Australian Off-Road Championship.

What Nick Pritchard has to say…

BAM Media are the best in the business when it comes to motorsport media and sponsorship activation. They are true partners of our business, clearly understanding our marketing and other objectives, and enabling us to ensure our investments are maximised. The partnership is built on trust, a deep knowledge of media and sport and unmatched relationships. Working with Brett ‘Crusher’ Murray and his team is also highly entertaining making the work all the more enjoyable.