Michelin KM3

BAM Vision was engaged by regular clients Michelin Australia to capture the sights and sounds of the global launch of their new KM3 tyre.

The 16-day event involved 100 guests who were choppered in to Mt Buller in Victoria’s high country from Melbourne in five waves.

The guest list included an eclectic mix of influencers from China, Australia, China, Thailand, North America, France, Germany, Turkey, South Africa and the Middle East.

They were meshed with some 60 dealers from Australia, Thailand, Malaysia and New Zealand.

Each group enjoyed 2.5 days on the ground and were entertained with activities including a Red Bull air race, mountain bikers, motocross riders, a fly fisherman, horseback riders and whip crackers.

Michelin ambassadors including pro surfer Mikey Wright, Dakar winners Toby Price and Christian Lavieille and rally driver Daijiro Akahoshi were woven into each day’s activities.

A fleet of 4x4s travelled along routes that took in the magnificent Victorian high country including Craig’s Hut and Mt Stirling. The drives provided varied conditions to test the KM3 product.

Corporate partners involved in the event included Red Bull Media House, ARB, Ford Australia, YETI, Garmin, Solterbeck and Getabout Training Services driver education.

The BAM Group played a role in the overall and daily logistics and provided bespoke video content and images to individual members of the media.

Daily overview ‘B roll’ content was also provided to each group, while a final wrap video was produced as a complete record of everything that was achieved.