The powerful and inspiring documentary, “Mingay: Challenge Accepted”, is a true depiction of Matt Mingay’s recovery from a near-fatal accident in 2016.
Not for the faint-hearted, the honest telling of Mingay’s incredible life includes stories from his childhood and journey to becoming a global stunt icon and racer.
BAM Media were commissioned to handle the full media launch for the official world premiere on the Gold Coast.
A full media plan was developed including media releases, video news releases, a customised website that launched on the morning following the premiere, as well as a PR campaign to generate awareness of the documentary.
Activities on the evening of the premiere also included gift bags for each guest and red carpet photography.
BAM Media also handled the photography and video productions from the premiere, creating multiple assets and content weeks following the official launch.
The documentary is available on multiple streaming platforms online.