PIRTEK Team Murray was a bespoke program that was the fruition of years of hard work, which saw BAM Group founder, Brett ‘Crusher’ Murray field a car in the 100th running of the Indy 500.
BAM Media provided the program management, social media, activation, media releases, website design, video content, sponsorship and community management.
Built and launched on a tag line of ‘Dare to Dream’ the program was built in association with PIRTEK USA which used the partnership to re-launch their North American operation.
The team was officially unveiled to the Australian media on December 4, 2015, and relaunched at the PIR show in Indianapolis one week later where the team’s car was seen for the first time.
The result was one of the best one-off programs ever put together in the 100-year history of the event, culminating in a race finish in front of more than 450,000 fans – the world’s biggest one-day sporting event.
Two weeks earlier, as a lead-up to the 500, PIRTEK Team Murray also competed in the Indianapolis Grand Prix road course event where it finished 16th on debut.
Driver Matt Brabham was the star of the program. The Australian-American racer made his first IndyCar start after an impressive development career. The third generation racer also made history as only the third driver to have had his father and grandfather race previously in the Indy 500.
BAM Media kept Australian and international media informed as the day drew nearer, with coverage across industry and commercial news outlets.
A partnership with the Chris Kyle Frog Foundation saw the team host more than 500 military veterans, first responders and their families over the two weeks of the race program at the Indianapolis Motor Speedway.
Team Murray was more than just an entry to the Indy 500 and the strategy developed by BAM Media highlighted the journey for all involved.