KINCROME was founded by the Burgoine family in 1987 and remains a family-owned Australian company.
Initially a supplier of tools to the automotive aftermarket, KINCROME has grown to become a leading supplier of high-quality tools and equipment to the hardware, automotive and industrial markets across Australia and New Zealand.
Whilst KINCROME has evolved over time, the company’s focus has remained consistent – delivering professional quality tools at an affordable price.
This commitment has led to KINCROME becoming a trusted brand for professional tool users across multiple trades.
KINCROME are proud of their Australian origins and it was their professional ethics and culture which was appealing to the BAM Group when initial discussions were held about a future business relationship.
There were so many areas where KINCROME were the industry leaders, but we identified parts of the business where we could help, especially as expansion plans were put into place.
In a short amount of time we helped consolidate their existing sponsorship assets and start a build process with grassroots of Australian motorsport with the implementation of category, team and athlete partnerships.
We also quickly established media and public relations plans and developed internal and external communication channels on corporate, sporting and event levels utilising traditional and modern digital tools.
We have enjoyed becoming part of the KINCROME family and look forward to some exciting times ahead.
Nick Pritchard, CEO, Kincome CEO
“BAM Media are the best in the business when it comes to motorsport media and sponsorship activation.
“They are true partners of our business, clearly understanding our marketing and other objectives, and enabling us to ensure our investments are maximised.
“The partnership is built on trust, a deep knowledge of media and sport and unmatched relationships.
“Working with Brett ‘Crusher’ Murray and his team is also highly entertaining making the work all the more enjoyable.”