Armor All

Armor All is the world’s leading car care brand. Having been invented over 40 years ago, Armor All is the trusted name in car care products not just in Australia but around the world.

The BAM Group first had dealings with Armor All when the company was the naming rights sponsor of the Gold Coast 600 Supercars event in Queensland – an event that was managed by the BAM Group for 19 years.

Through that initial introduction, a long-term relationship was formed which has seen Armor All utilise all facets offered by the BAM Group.

The BAM Group built a brand new website for Armor All. A major part of the website was bringing the products to life. The BAM Group was able to do this in association with V8 Supercars identity, Mark Larkham who featured in a number of video clips showing off the entire Armor All range in situ with its usages.

Additionally, the BAM Group has advised Armor All on media relations and brand activation.

One of the high-profile annual activities is the creation, design and development of the Armor All Motorsport Fan Guide.

Armor All has also been a long-time partner at where it holds the number one spot on the site and is also the presenter of the annual Armor All Summer Grill – a 21-part video series produced for the Christmas-New Year period.

“The level of attention we received through the BAM Group as the major sponsor of the Armor All Gold Coast 600 saw our requests exceeded and from a media point of view, delivered exceptional results for our company in many different mediums”

“Despite the fact we weren’t a direct client of BAM Group, at every step of the way, the BAM team made us feel a part of something bigger. That is why we’re now on board.”

– Paul Blair, Managing Director of the Armored Auto Group.

Armor All has utilised the BAM Group’s assets in the following ways:

  • Website development and management
  • Corporate video development
  • Marketing Communications
  • Sponsorship Activation
  • Media Relations
  • Photography Services
  • Video News Release development