GALE Pacific Limited is a trusted leading global marketer and manufacturer of branded screening and shading products for domestic, commercial and industrial applications.
GALE Pacific invented high-density polyethylene (HDPE) shade fabrics in the 1970’s and is today a leading global manufacturer of advanced polymer fabrics including knitted HDPE outdoor fabrics, coated HDPE and PP waterproof fabrics and PP coated mesh fabrics.
The Company’s outdoor retail products are currently marketed worldwide under the ‘Coolaroo’ brand. Major retail product lines include items such as shade fabrics, exterior window furnishings, gazebos, shade sails, screening, synthetic turf, weedmat / garden covers and shade umbrellas.
BAM Vision was engaged to tell the Gale Pacific global story through a corporate video which involved elements from several locations around the world.
The relationship with GALE began in a previous life when current CEO Nick Pritchard was head of Irwin Tools in Australia, a long-time and successful client of the BAM Group.
The project involved the coordination of crews in China, Dallas and Australia and the creation of a common script which illustrated Gale Pacific’s global systems and success.
Once all the vision was collated, English and Chinese versions of a four-minute video were produced for internal and external distribution.
BAM Media also managed Gale Pacific’s personal sponsorship of Matt Brabham in the Stadium Super Trucks championship in Australia, the US and Mexico which the young Australian driver won in 2018.
GALE currently sells its products in Australasia, the Americas, Japan, Europe, the Middle East and a number of other export markets.
GALE employs more than 600 people around the globe with established offices in Australia, New Zealand, China, the United States and Dubai.
Gale Pacific has utilised the BAM Group’s assets in the following way:
- Sponsorship Activation
- Media Relations
- Corporate Video Production