Michelin is one of the world’s leading tyre companies and a five-star brand.
The BAM Group was first engaged by Michelin to produce some video content with Australian Formula One ace Mark Webber.
The success of that program encouraged Michelin to become involved with Speedcafe.com as a platinum partner and also bring along their off-road brand, BFGoodrich.
In 2018 BAM Vision was engaged by Michelin Australia to capture the sights and sounds of the global launch of their new KM3 tyre.
The 16-day event involved 100 guests who were choppered in to Mt Buller in Victoria’s high country from Melbourne in five waves.
The guest list included an eclectic mix of influencers from China, Australia, China, Thailand, North America, France, Germany, Turkey, South Africa and the Middle East.
They were meshed with some 60 dealers from Australia, Thailand, Malaysia and New Zealand.
The BAM Group played a role in the overall and daily logistics and provided bespoke video content and images to individual members of the media.
Daily overview ‘B roll’ content was also provided to each group, while a final wrap video was produced as a complete record of everything that was achieved.
In 2019 their commitment to Speecafe.com extended to include the Michelin, BFGoodrich and TyrePlus brands.
Michelin has utilised BAM Group’s assets in the following ways:
- Sponsorship Activation
- Photography Services
- Social Media content development
- Creative Design and Production
- Video News Releases
- Marketing Communications