PIRTEK is one of the world’s leading Fluid Transfer Solution companies. Still a privately owned operation based in Sydney, PIRTEK has grown from a local company to become a global concern with subsidiaries in the USA, the UK, Europe, China and New Zealand.
BAM started working with PIRTEK through their sponsorship of Stone Brothers Racing in V8 Supercars in 2002 and the partnership extends to this day.
The BAM Group partnered with PIRTEK to revolutionise internal communications to its franchisees, along with arming the franchisees with the tools and ‘know how’ to promote their businesses within each of their local areas.
The BAM Group’s digital team automated PIRTEK’s product guide so that drivers could access the full guide online whilst on the road and head office could update it as the product range changed. In the past this had been done manually with a printed guide that wasn’t easily updatable.
A new website and regular online magazine are key parts of the program, along with leveraging of PIRTEK’s sponsorships of properties which over the years have included many motorsport assets, the Brisbane Broncos, PIRTEK Stadium (formerly Parramatta Stadium), the Western Sydney Wanderers and PIRTEK Athletic Allstars. This also encompasses the company’s community activities, such as regular fundraising for the Prostate Cancer Foundation of Australia through activities like the PIRTEK Fishing Challenge.
PIRTEK USA sponsored Brett Murray’s personal entry in the 100th Indianapolis 500 in 2016 – PIRTEK Team Murray.
“We first started working with the BAM Group in 2002 and have had a relationship ever since.
“We identified a need to communicate far more efficiently across our business units and ensure that the right messaging was getting through to our franchisees. We didn’t have the capability for this in house, hence engaging the BAM Group.
“The BAM Group team came in with fresh eyes and quickly identified the areas of need within our business and then set about developing a program that would deliver both at a head office level and at an individual franchise level.”
– Steve Dutton, Managing Director, PIRTEK Fluid Solutions.
For more information on PIRTEK Fluid Solutions visit www.pirtek.com.au.
PIRTEK has utilised the BAM Group’s assets in the following ways:
- Sponsorship Activation
- On and Offline Publishing
- Media Relations
- Public Relations
- Website development and management
- Creative Design and Production
- Video News Release development