It goes without saying that every drop of Michelin and BFGoodrich’s DNA is entrenched in competition, with the motorsport world serving as our test bed to develop the class-leading safety, endurance and performance characteristics inherent to every Michelin and BFGoodrich tyre. With such a focus on research and development, its little wonder that no other tyre brands are as active, or dominant, in global and local motorsport competition.

Speedcafe’s dominance in the online motorsport space organically aligns with these efforts, highlighting not only our supremacy across both two-wheels and four-, but amplifying our track-to-street philosophy across every category we compete in.

Since joining the Speedcafe fold, the size of their audience was imminently apparent, with measurable engagement across every asset and piece of content we collaborated on. The relationship is far more than a pay-and-display affair, it’s a true partnership, as the Speedcafe team go above and beyond to understand our goals and deliver.

This includes presenting new commercial opportunities to constantly grow our online reach and brand awareness. When the opportunity came to add the TyrePlus network to the fold and tailor our commercial offering to performance enthusiasts across the Australian market place… it was a no brainer.